Five Branding Touchpoints Most Events Miss

Most organisers put a logo on a banner and call it themed. These five spots do more work.

1. The arrival. The first thing guests see. A clear, styled entrance sets the tone.
2. The seat. Chair covers, menu cards or table numbers keep your theme in view during the programme.
3. The stage and screens. Hold your messages on screen between speakers.
4. The photo spot. A designed backdrop invites guests to photograph themselves with your theme.
5. The departure. A styled gift or card gives guests something to take home.

A caution: more is not better. Four well-placed elements beat twenty cluttered ones.

Planning a corporate event? Corporate events are led by our parent company, Lexorium Productions. ChloAce supplies the tents, chairs, tables and décor where needed.

Want a styling plan for your event? Send us your date and theme colours, and we'll propose the placements.